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Showing posts from August, 2019

Top E-commerce fashion stores and their strategy in 2019

Fashion shoppers are always looking for ideas that could make them look and feel better so that they get admiration from others. Especially when selling fashion online, there should be multiple photos of each item from all angles (back and front) so that customers likes the products from every angle. Moreover, a zoom feature should also be involved on the page for clear viewing and the real photos should be placed for viewing. It is a good idea to have just one picture on the main catalog of the online store, but once a product is selected, the prospective customer must be able to view some more real and clear pictures from different angles. While beautiful and mesmerizing, fashion e-commerce is a brutally competitive online business to stand out from the competition. Standing out means knowing what your customers want and using several tools of the trade of both fashion and online commerce business. Fashion stores should focus on stylish and visually appealing images, immersive and in...

MAJOR GOOGLE ALGORITHM UPDATES FOR PAGE RANK

              Google comes up with new updates timely, which changes its ranking algorithm. Some are tiny tweaks; others seriously shake up the Search engine result pages (SERPs). Here are the most important Google updates and their penalties rolled out in recent years, along with a list of hazards and prevention tips for each. 1. Panda: Launched Date: Feb 24, 2011 Goal: De-rank sites with low-quality content. Google Panda is an algorithm used to assign a content quality score to webpages and down-rank sites with low-quality, spammy, or thin content. Panda assigns “quality score” to web pages; which is then used to determine the rank factor in SERP. Hazards: Duplicate content, Plagiarism, Thin content, User-generated spam, Keyword stuffing. Precaution from being Penalized: Do regular site audits to make sure no duplication issue of contents exists. Check for Plagiarism because panda algorit...